Blog Post 10/16/22

 Investigation of Logo Design:

        This week I wanted to look at some tips for logo designing to increase my skill with creating logos. I came across this video on YouTube that looked at a few "bad" logo designs and critiqued them, explaining what was not working in the design.

        

        The video talked about four key parts that are important in an effective logo:

• Form
• Function
• Aesthetic
• Application

Form:

Refers to how the logo is technically made; how does everything lines up? Is the thickness of the text appropriate? Is the kerning correct? etc.

Function:

Refers to how well the logo represents the company, event, group etc. This could be related to how the colors reflect the desired emotion of the company or if the logo creates an image that memorable to the viewer and correctly displays the purpose/ideals of the company.

Aesthetic:

Refers to the theme/vibe/pallet of the logo. For example, the company could be related to the beach; does the color pallet or design reflect that beach theme? Another aspect of aesthetic is if the logo is appealing to the correct demographic/target group. If you are designing a logo for a nursing home, you would not have create a "loud" design with neon colors.

Application:

Refers to how well the design can be applied in the real world. If the business is only online, you want it to show up well on screens; or if the logo needs to be printed on a small business card, the logo should not contain thousands of tiny details that wouldn't show up on a small scale.

Example:

This is one example of poor logo design that the YouTube video talked about. While the actual illustration is looks very nice and is skillfully made, the actual design in the context of the logo is not effective. One problem with this logo is the application. There is so much going on in the illustration part of the logo that it would be very difficult to print every little detail on a small scale, for example on a business card. Another problem that this logo has is its function. This is a logo for some type of restaurant (at least inferring from the "gourmet"), but the illustration of the birds, leaves, and flowers do not communicate that idea very well to the audience. The combination of the lack of representation of the company and the busy design result in the logo not being very memorable.